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Hard · Level 15 · indian-cuisine,local-procurement,quality-standards,supply-chainView options
Taking ingredients without checking
Keeping different standards for all farmers
Keeping clear quality specifications and regular inspection
Hiding the source completely
Hard · Level 15 · indian-cuisine,digital-payment,sales-record,financeView options
Correct analysis of profit and demand will be difficult
Food will automatically be safe
Customers will always increase
Need for costing will end
Hard · Level 15 · indian-cuisine,packaged-snack,sensory-quality,product-developmentView options
Spice will always increase
Taste, texture and aroma may change
Food will never spoil
Customer trust will automatically increase
Question 1HardLevel 14
If menu items in a food business are very similar, what business weakness can occur?
Correct answer: A
When most menu items are alike, customers get fewer meaningful choices and the business shows less product differentiation. This can weaken its distinct identity and may lead customers to choose competitors. Food safety does not automatically improve because menu items are similar; it depends on hygiene, storage, and safe food-handling practices. Exam tip: Product differentiation means offering customers useful features or choices that distinguish a business from competitors.
If a food entrepreneur charges a premium price, how should it be justified?
Correct answer: A
A premium price is justified only when the customer receives clear additional value, such as superior ingredients, hygienic and safe preparation, authenticity of the cuisine, and better service. A famous brand name alone does not prove quality or value. Misleading claims or hiding the portion size are unethical and damage customer trust. Exam tip: link premium pricing with added value and a better customer experience.
If a local cuisine product is to be sold to school students, which marketing angle is most appropriate?
Correct answer: A
For school students, a local cuisine product should be marketed by highlighting taste along with nutrition, hygiene, and safe ingredients. This makes the product appealing while meeting the principles of responsible marketing. Promoting only extra oil and spices does not convey a healthy choice, and hiding label or quality details prevents informed consumer decisions. Exam tip: For food products aimed at children, prioritise nutrition, safety, and clear labelling along with taste.
If ready-to-eat chutney and raw vegetables are kept together at a food stall, what risk increases?
Correct answer: C
Raw vegetables may carry soil, germs, or other microorganisms. Keeping them with ready-to-eat chutney can transfer these microorganisms to the chutney; this is called cross-contamination. Reduced cost and improved aroma are not food-safety risks. Exam tip: Store raw and ready-to-eat foods separately in covered containers.
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