If a local cuisine product is to be sold to school students, which marketing angle is most appropriate?
Answer and explanation
Correct answer: Emphasising taste, nutrition and safe ingredients
For school students, a local cuisine product should be marketed by highlighting taste along with nutrition, hygiene, and safe ingredients. This makes the product appealing while meeting the principles of responsible marketing. Promoting only extra oil and spices does not convey a healthy choice, and hiding label or quality details prevents informed consumer decisions. Exam tip: For food products aimed at children, prioritise nutrition, safety, and clear labelling along with taste.
Frequently asked questions
What is the correct answer to this question?
Emphasising taste, nutrition and safe ingredients
Why is this the correct answer?
For school students, a local cuisine product should be marketed by highlighting taste along with nutrition, hygiene, and safe ingredients. This makes the product appealing while meeting the principles of responsible marketing. Promoting only extra oil and spices does not convey a healthy choice, and hiding label or quality details prevents informed consumer decisions. Exam tip: For food products aimed at children, prioritise nutrition, safety, and clear labelling along with taste.
Which subject and chapter does this question cover?
This is a Class 11 Home Science question. Chapter: Work, Livelihood and Career. Topic: Traditional occupations in India - Indian cuisine.
