How should customer feedback be used?
Answer and explanation
Correct answer: To improve the product or service
Customer feedback provides evidence about satisfaction, difficulties, missing features, and service quality. A business should examine recurring and relevant feedback, identify practical improvements, and communicate appropriate responses. Not every suggestion must be adopted, but ignoring all feedback or blaming customers prevents learning. Immediate closure is also unjustified without analysing the situation.
Frequently asked questions
What is the correct answer to this question?
To improve the product or service
Why is this the correct answer?
Customer feedback provides evidence about satisfaction, difficulties, missing features, and service quality. A business should examine recurring and relevant feedback, identify practical improvements, and communicate appropriate responses. Not every suggestion must be adopted, but ignoring all feedback or blaming customers prevents learning. Immediate closure is also unjustified without analysing the situation.
Which subject and chapter does this question cover?
This is a Class 11 Business Studies question. Chapter: Social Responsibilities of Business and Business Ethics. Topic: Responsibility towards different interest groups.