Entrepreneurship: definition and characteristics

Entrepreneurship does not remove professional duties. A nutrition service must operate within the practitioner’s qualifications, use reliable evidence, protect personal health information, explain benefits and limitations honestly, and refer cases beyond competence. Advertising should not promise miraculous results or exploit fear. Safe, transparent, patient-centred practice protects clients and builds a trustworthy enterprise more sustainably than exaggerated marketing.

Ethical entrepreneurship requires competent practice, truthful communication, respect for confidentiality and protection of patient safety. A nutrition professional should offer only services supported by training and reliable evidence, clearly state limitations and avoid exaggerated claims. Using records for promotion or practising without preparation is unethical. Therefore, option A is correct.