An entrepreneur finds that customers buy the product but do not return. What signal should be understood first?
Answer and explanation
Correct answer: There may be a problem in customer experience or satisfaction
A first purchase followed by poor repeat business suggests that the entrepreneur should investigate the complete customer experience. Possible areas include product performance, quality consistency, after-sales service, price-value perception, and communication. The pattern is a signal for research, not proof of one exact cause, so feedback and complaint analysis should follow.
Frequently asked questions
What is the correct answer to this question?
There may be a problem in customer experience or satisfaction
Why is this the correct answer?
A first purchase followed by poor repeat business suggests that the entrepreneur should investigate the complete customer experience. Possible areas include product performance, quality consistency, after-sales service, price-value perception, and communication. The pattern is a signal for research, not proof of one exact cause, so feedback and complaint analysis should follow.
Which subject and chapter does this question cover?
This is a Class 12 Business Studies question. Chapter: Marketing Management. Topic: Functions of marketing.
