If an entrepreneur’s product is good but customers do not understand it, what is the most suitable improvement?
Answer and explanation
Correct answer: Create a clear value proposition and simple communication
Customers need to understand what problem the product solves, for whom it is useful, and why it is better or worthwhile. A clear value proposition expressed in simple language can reduce confusion and improve promotion. Hiding the product, avoiding customers, or increasing output does not solve a communication problem.
Frequently asked questions
What is the correct answer to this question?
Create a clear value proposition and simple communication
Why is this the correct answer?
Customers need to understand what problem the product solves, for whom it is useful, and why it is better or worthwhile. A clear value proposition expressed in simple language can reduce confusion and improve promotion. Hiding the product, avoiding customers, or increasing output does not solve a communication problem.
Which subject and chapter does this question cover?
This is a Class 12 Business Studies question. Chapter: Marketing Management. Topic: Promotion.
