In which situation has the entrepreneur correctly identified a customer segment?
Answer and explanation
Correct answer: Making low-cost study material for students
A customer segment is a group whose members share relevant characteristics or needs. Students are a recognisable target group, and low-cost study material is designed around their likely requirements and price sensitivity. Treating everyone alike or ignoring customer characteristics does not represent segmentation or focused targeting.
Frequently asked questions
What is the correct answer to this question?
Making low-cost study material for students
Why is this the correct answer?
A customer segment is a group whose members share relevant characteristics or needs. Students are a recognisable target group, and low-cost study material is designed around their likely requirements and price sensitivity. Treating everyone alike or ignoring customer characteristics does not represent segmentation or focused targeting.
Which subject and chapter does this question cover?
This is a Class 12 Business Studies question. Chapter: Marketing Management. Topic: Marketing management philosophies.
