If sales are falling but customers appreciate product quality, what should the entrepreneur check first?
Answer and explanation
Correct answer: Price, access, and promotion
If customers value quality, the sales problem may lie in another part of the marketing mix. The entrepreneur should examine whether the price is suitable, whether the product is easily available, and whether promotion reaches the target market. Office colour or personal dress is generally irrelevant, and employee holidays are not the first diagnosis. Hence option A is appropriate.
Frequently asked questions
What is the correct answer to this question?
Price, access, and promotion
Why is this the correct answer?
If customers value quality, the sales problem may lie in another part of the marketing mix. The entrepreneur should examine whether the price is suitable, whether the product is easily available, and whether promotion reaches the target market. Office colour or personal dress is generally irrelevant, and employee holidays are not the first diagnosis. Hence option A is appropriate.
Which subject and chapter does this question cover?
This is a Class 12 Business Studies question. Chapter: Marketing Management. Topic: Marketing mix.
