If an entrepreneur sends the same message to every customer, what marketing weakness may occur?
Answer and explanation
Correct answer: The message may not match different needs
Customers differ in needs, income, preferences, and buying motives. A single message may be irrelevant to some groups and may fail to communicate the product’s value to them. Market segmentation allows the entrepreneur to adapt the message for a target group; it does not guarantee immediate purchase, lower cost, or better product quality.
Frequently asked questions
What is the correct answer to this question?
The message may not match different needs
Why is this the correct answer?
Customers differ in needs, income, preferences, and buying motives. A single message may be irrelevant to some groups and may fail to communicate the product’s value to them. Market segmentation allows the entrepreneur to adapt the message for a target group; it does not guarantee immediate purchase, lower cost, or better product quality.
Which subject and chapter does this question cover?
This is a Class 12 Business Studies question. Chapter: Marketing Management. Topic: Marketing management philosophies.
