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An entrepreneur finds that customers buy the product but do not return. What signal should be understood first?

Answer and explanation

Correct answer: There may be a problem in customer experience or satisfaction

A first purchase followed by poor repeat business suggests that the entrepreneur should investigate the complete customer experience. Possible areas include product performance, quality consistency, after-sales service, price-value perception, and communication. The pattern is a signal for research, not proof of one exact cause, so feedback and complaint analysis should follow.

Related tags

Customer-RetentionSatisfactionFunctions Of MarketingMarketing ManagementBusiness StudiesClass 12 Mcq

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