If two ventures sell the same product, why might a customer choose one over the other?
Answer and explanation
Correct answer: Because of better service, trust, and value experience
Customer choice is influenced by the total value offered, not only by the physical product. Reliable service, fair treatment, convenient access, trustworthy information, after-sales support, and a positive buying experience can differentiate two otherwise similar ventures. An owner’s age or a long name has no necessary connection with customer value or preference.
Frequently asked questions
What is the correct answer to this question?
Because of better service, trust, and value experience
Why is this the correct answer?
Customer choice is influenced by the total value offered, not only by the physical product. Reliable service, fair treatment, convenient access, trustworthy information, after-sales support, and a positive buying experience can differentiate two otherwise similar ventures. An owner’s age or a long name has no necessary connection with customer value or preference.
Which subject and chapter does this question cover?
This is a Class 12 Business Studies question. Chapter: Marketing Management. Topic: Product.
