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If an entrepreneur’s product is good but customers do not understand it, what is the most suitable improvement?

Answer and explanation

Correct answer: Create a clear value proposition and simple communication

Customers need to understand what problem the product solves, for whom it is useful, and why it is better or worthwhile. A clear value proposition expressed in simple language can reduce confusion and improve promotion. Hiding the product, avoiding customers, or increasing output does not solve a communication problem.

Related tags

Value-PropositionCommunicationPromotionMarketing ManagementBusiness StudiesClass 12 Mcq

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