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If two ventures sell the same product, why might a customer choose one over the other?

Answer and explanation

Correct answer: Because of better service, trust, and value experience

Customer choice is influenced by the total value offered, not only by the physical product. Reliable service, fair treatment, convenient access, trustworthy information, after-sales support, and a positive buying experience can differentiate two otherwise similar ventures. An owner’s age or a long name has no necessary connection with customer value or preference.

Related tags

Customer-ExperienceCompetitionProductMarketing ManagementBusiness StudiesClass 12 Mcq

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