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The written words in a message are positive but the accompanying image creates fear. What is the main problem?

Answer and explanation

Correct answer: There is inconsistency among communication elements

The governing concept is consistency in multimodal communication. Words, images, colour, and tone should support the same intended meaning; otherwise the receiver receives conflicting signals. Option B is correct because positive wording and a frightening image create inconsistency. Cost, word count, and the fact that an image is colourful do not explain the contradiction or necessarily reduce effectiveness.

Related tags

Message-ConsistencyVisual-VerbalMultimedia-CommunicationMethods Of CommunicationCommunication Skills IArtificial IntelligenceClass 9 Mcq

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