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In which medium can a message be both heard and seen?

Answer and explanation

Correct answer: Audio-visual medium

The governing concept is the combination of two sensory channels in communication. An audio-visual medium presents sound that can be heard and images or moving pictures that can be seen at the same time. Therefore, option A is correct; a video lesson and television programme are familiar examples. Printed and written media are normally read visually, while an audio-only medium supplies sound without visible images.

Related tags

Audio-VisualVideoTelevisionCommunication-MediumCommunication Skills IArtificial IntelligenceMethods Of CommunicationClass 9 Mcq

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