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An organisation used several media but gave different instructions in each. What is the most serious problem?

Answer and explanation

Correct answer: Message reliability and clarity will decrease

Using several channels can increase reach, but the essential information must remain consistent in every channel. Different instructions create uncertainty: recipients may not know which version to follow, and trust in the organisation can decline. Therefore option B is the most serious problem. Wider reach or faster feedback is not automatically harmful, while privacy does not follow from using multiple media.

Related tags

Multichannel CommunicationConsistencyMessage ReliabilityMethods Of CommunicationCommunication Skills IArtificial IntelligenceClass 9 Mcq

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