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Subjects

Business Studies

Functions of marketing

In this Class 12 Business Studies topic from Marketing Management, students learn how marketing moves a product from the producer to the customer and creates value in the process. The topic explains key functions such as gathering market information, product planning, branding, packaging, labelling, standardisation and grading, pricing, promotion, customer support, transportation, storage and distribution. It also shows how these functions work together to satisfy customer needs and support business decisions.

Medium · Level 1 · 1 questions

Practice questions

01An entrepreneur finds that customers buy the product but do not return. What signal should be understood first?

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Answer and explanation

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