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In this Class 12 Business Studies topic from Marketing Management, students learn how marketing moves a product from the producer to the customer and creates value in the process. The topic explains key functions such as gathering market information, product planning, branding, packaging, labelling, standardisation and grading, pricing, promotion, customer support, transportation, storage and distribution. It also shows how these functions work together to satisfy customer needs and support business decisions.
Medium · Level 1 · 1 questions
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There may be a problem in customer experience or satisfaction
The product is definitely excellent
No improvement is possible
Advertising is always enough
Question 1MediumLevel 1
An entrepreneur finds that customers buy the product but do not return. What signal should be understood first?एक उद्यमी ने पाया कि ग्राहक उत्पाद खरीदते हैं लेकिन फिर वापस नहीं आते। सबसे पहले किस संकेत को समझना चाहिए?
Correct answer:सही उत्तर:A
A first purchase followed by poor repeat business suggests that the entrepreneur should investigate the complete customer experience. Possible areas include product performance, quality consistency, after-sales service, price-value perception, and communication. The pattern is a signal for research, not proof of one exact cause, so feedback and complaint analysis should follow.पहली खरीद के बाद दोबारा ग्राहक न लौटे तो पूरे ग्राहक अनुभव की जांच करनी चाहिए। उत्पाद का प्रदर्शन, गुणवत्ता की स्थिरता, बिक्री के बाद सेवा, कीमत के बदले मिलने वाला मूल्य और संचार संभावित कारण हो सकते हैं। यह संकेत जांच की जरूरत बताता है, किसी एक निश्चित कारण का प्रमाण नहीं; इसलिए प्रतिक्रिया और शिकायतों का विश्लेषण आवश्यक है।
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