Objectives

Objectives show which alternative will move closer to the target. In exams link decisions with objectives.

It is a measurable target linked with employee retention. In exams understand turnover reduction as a human resource objective.

Helping poor students is a social objective. In exams treat society benefit targets as social objectives.

Conflicting objectives take efforts in different directions. In exams understand objective alignment as important.

Reducing water consumption is linked with environmental protection. In exams treat resource saving targets as environmental objectives.

Objectives give direction and become the basis for other plans. In exams remember that planning starts with objectives.

It is a clear measurable target of service outcome. In exams understand resolution rate target as objective.

Progress becomes clear by comparing target and actual result. In exams connect comparison with evaluation.

Reducing bad packing complaints is linked with quality improvement. In exams understand defect complaint reduction as quality objective.

Measurable and time bound objectives are more effective. In exams learn to make vague objectives specific.

Current ratio is a measure linked with liquidity. In exams treat liquidity ratio target as a financial objective.

The direct answer is A: an objective is more effective when it is written, clear and measurable. A good objective tells people exactly what result is expected and gives a way to check performance later. Step by step: writing prevents different interpretations; clarity tells employees what is required; measurability allows actual performance to be compared with the target. Option A is correct because all three qualities strengthen planning, communication and control. Option B is wrong because an oral and vague statement can be forgotten or understood differently by different people. Option C is wrong because an impossible target discourages employees and cannot serve as a realistic standard. Option D is wrong because an objective without direction does not tell anyone what result to pursue. A useful exam cue is SMART thinking: objectives should be specific and measurable, and should also be realistic and time-related where appropriate.

Objective states what to achieve and strategy gives broad direction to achieve it. In exams remember the difference between target and broad route.

It is a measurable target linked with workplace inclusion. In exams understand participation improvement as inclusion objective.

Objectives should match the available resources, time and capability. A target that is excessively high and unrealistic may make employees feel that it cannot be achieved, leading to discouragement and low morale. An unrealistic target does not automatically make control more accurate. Exam tip: A key feature of a sound objective is that it should be realistic and achievable.

Increasing average bill value is a measurable target related to sales. In exams treat sales value target as sales objective.

4500 shows quantity and 90 days shows time limit. In exams treat quantity plus time as a strong objective.

Corrective action can be taken after knowing the gap from target. In exams connect deviation analysis with objectives.

Completing skill training is an employee development target. In exams treat skill training target as development objective.

An objective states a target or result to be achieved, often with a number and a time period. A rule is different: it prescribes or prohibits a particular action and tells people what they must or must not do. Rules guide conduct, while objectives guide performance toward a measurable outcome.

Option B says that entry into the server room will not be allowed without permission. This is a direct prohibition and therefore expresses a rule, not an objective. The other statements give measurable results with time limits: opening 1,000 accounts in a year, reducing complaints by 30 percent in three months, and increasing profit by 15 percent in a year. Thus, B is the correct choice.

An objective states a desired result in a clear and measurable form. The educational institution wants to raise its student pass rate from 72 percent to 88 percent in the next year. This is not a vague wish; it specifies the present level, the desired level, and the period in which the improvement should occur. Therefore, it is an objective, making option A correct. Such objectives help an organisation direct its work and later judge whether the planned improvement has actually been achieved.

A policy would provide general guidance for decisions, such as how an institution normally treats a particular issue. A budget would present expected income and expenditure, not simply a pass-rate target. A method would explain how a task is performed. The figures 72 percent and 88 percent make the intended educational result measurable, while “next year” fixes the time frame. Since the statement focuses on the result to be achieved, rather than guidance, money, or working steps, option A follows clearly.

Clear result and measure make an objective checkable. In exams adding measurable result is the correct improvement.

Reducing cost per unit is a cost control objective. In exams treat cost per unit target as cost objective.

Clear objectives tell people the expected results. In exams remember the link between objectives and communication.

National market share is a broad company level objective. In exams treat organisation wide target as organisational objective.