Organisational structure

The governing concept is organising, which converts plans into a workable structure of jobs, authority, responsibility, and reporting relationships. In a rapidly growing startup, unclear roles can cause duplication, neglected tasks, conflict, delay, and weak accountability. Management must therefore divide work, assign duties, delegate appropriate authority, and establish who reports to whom. Option A is correct because it addresses the immediate organisational problem. Advertising may support growth but cannot clarify internal responsibility; dividend distribution is a financial decision, and ignoring customers is harmful rather than managerial. The issue is structural, not promotional.