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If an organisation improves quality to retain old customers what dual effect may occur?

Answer and explanation

Correct answer: Social objective and survival can both become stronger

Improved quality gives customers better products or services, so it supports the social objective of customer welfare. Retaining existing customers supports sales and market stability, thereby strengthening the organisation’s survival objective. A reduction in personal objectives is not inevitable. Exam tip: Link customer welfare with social objectives and continuity of business with survival.

Related tags

Management ObjectivesSocial ObjectivesSurvival ObjectiveCustomer RetentionQuality ImprovementObjectives Of ManagementNature And Significance Of ManagementBusiness Studies

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