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In Class 12 Business Studies, the topic Price in Marketing Management explains how a business decides the amount customers pay for a product or service. Students explore the role of price in revenue, demand, competition, and market positioning, along with factors such as cost, customer value, market conditions, and business objectives. The topic also builds an understanding of pricing decisions and how price works with the other elements of the marketing mix.
Hard · Level 1 · 1 questions
TOPIC PRACTICE
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Cost, customer value, and competition
Guesswork and desire only
The highest price only
The lowest price only
Question 1HardLevel 1
Which combination is most appropriate for pricing by an entrepreneur?उद्यमी के लिए मूल्य निर्धारण में कौन-सा संयोजन सबसे उचित है?
Correct answer:सही उत्तर:A
A sound price should cover relevant costs and support the business, while also reflecting the value customers perceive and the prices or offerings of competitors. Choosing only the highest or lowest price may reduce demand or profit, and guesswork ignores evidence. Therefore, combining cost, customer value, and competition provides the most balanced pricing basis.उचित कीमत में संबंधित लागतें शामिल होनी चाहिए और व्यवसाय को टिकाऊ बनाना चाहिए, साथ ही ग्राहक द्वारा समझे गए मूल्य तथा प्रतिस्पर्धियों की कीमतों पर भी विचार होना चाहिए। केवल सबसे ऊँची या कम कीमत मांग या लाभ घटा सकती है, जबकि अनुमान प्रमाणहीन है। इसलिए A सबसे संतुलित आधार है।
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