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Subjects

Business Studies

Marketing management philosophies

In this Class 12 Business Studies topic from the chapter Marketing Management, students learn how businesses have developed different approaches to serving markets. The lesson explains the production, product, selling, marketing and societal marketing concepts, and compares their focus on efficiency, quality, promotion, customer needs and social well-being. It helps students understand why modern marketing begins with identifying consumer needs and creating value while considering the wider interests of society.

Medium · Level 1 · 1 questions

Practice questions

01If an entrepreneur sends the same message to every customer, what marketing weakness may occur?

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Answer and explanation

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