Business Studies
Marketing management philosophies
In this Class 12 Business Studies topic from the chapter Marketing Management, students learn how businesses have developed different approaches to serving markets. The lesson explains the production, product, selling, marketing and societal marketing concepts, and compares their focus on efficiency, quality, promotion, customer needs and social well-being. It helps students understand why modern marketing begins with identifying consumer needs and creating value while considering the wider interests of society.
Medium · Level 1 · 1 questions