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Subjects

Business Studies

Retail Trade

Retail Trade in Class 11 Business Studies explains the final stage of Internal Trade, in which goods are sold in small quantities directly to consumers for personal use. Students learn how retailers connect producers and wholesalers with buyers, along with their key functions such as product availability, assortment, information, convenience and after-sales service. The topic introduces itinerant and fixed-shop retailers, as well as large-scale formats such as departmental stores, chain stores, supermarkets, mail-order businesses and consumer cooperative stores.

Easy · Level 1 · 2 questions

Practice questions

01What does pricing mean in business?

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02Why is after-sales service important in business?

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