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Two families with similar incomes choose different household products. Which explanation best reflects the study of consumer behaviour?

Answer and explanation

Correct answer: Choices may depend on preferences, needs, prices and available information

Consumers consider several factors when choosing products. Even with similar incomes, differences in needs, preferences, prices and information can lead households to make different purchases.

Related tags

Consumer BehaviourHousehold ChoicesEconomic NeedsPreferences

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