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Two interviewers ask residents about satisfaction with public services. One asks, 'How excellent are the new services?' while the other asks, 'How would you rate the new services?' What is the main methodological concern?

Answer and explanation

Correct answer: The first question uses leading language that may influence responses

Calling services excellent before asking for a rating suggests a positive judgment. Neutral wording reduces the risk that the question itself influences the respondent's answer.

Related tags

Leading QuestionsQuestionnaire DesignResponse BiasPublic Opinion

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