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Information about a training programme spreads rapidly among members of one community organisation but reaches few residents outside it. Which explanation best reflects the role of social networks?

Answer and explanation

Correct answer: Existing relationships can help information spread within groups while leaving others less informed

People often share information through friends, colleagues and organisations. These connections can support rapid communication within groups but may not reach people outside those networks.

Related tags

Social NetworksInformation DiffusionCommunity OrganisationsCommunication

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