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A town organises a campaign to encourage waste separation at home. Which evidence would be most useful for evaluating whether household practices changed?

Answer and explanation

Correct answer: The number of households separating waste before and after the campaign

Comparing household practices before and after a campaign helps identify whether behaviour changed. Such a comparison provides useful evidence, although other influences must be considered before attributing every change to the campaign.

Related tags

Campaign EvaluationBehaviour ChangeEvidenceCommunity Awareness

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