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What is forming a negative opinion about the source before understanding the message called?

Answer and explanation

Correct answer: Prejudice

Prejudice is a pre-formed and often unfair judgement about a person or group. If a receiver dislikes or distrusts the source before examining the message, that judgement can distort decoding and cause valid information to be rejected. Feedback is a response, encoding is message formation, and a visual cue is a non-verbal signal, so none of them describes this bias.

Related tags

PrejudiceSource BiasPerspectives In Communication And BarriersCommunication Skills IArtificial IntelligenceClass 9 Mcq

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