एक airline ने कहा कि वह भोजन और luxury हटाकर low fare पर चलेगी। यह किस strategic direction का उदाहरण है?
An airline said it will remove meals and luxury and operate on low fare. This is an example of which strategic direction?
Explanation opens after your attempt
A. cost leadership approach
Concept
Targeting customers with low cost is cost based strategy. In exams treat low fare model as strategic positioning.
Why this answer is correct
The correct answer is A. cost leadership approach. Targeting customers with low cost is cost based strategy. In exams treat low fare model as strategic positioning.
Exam Tip
कम लागत पर customers को target करना cost based strategy है। परीक्षा में low fare model को strategic positioning मानें।
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