एक company ने urban premium segment चुना लेकिन product instructions बहुत basic और low-cost image वाली हैं। strategic mismatch क्या है?
A company chose urban premium segment but product instructions are very basic and carry a low-cost image. What is the strategic mismatch?
Explanation opens after your attempt
A. brand communication और target position में mismatchMismatch between brand communication and target position
Simple Explanation
premium target के लिए communication भी premium positioning से मेल खाना चाहिए। परीक्षा में brand signal और target segment fit देखें। / For premium target communication should also match premium positioning. In exams check brand signal and target segment fit.
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