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In this Class 12 Business Studies topic from the chapter Planning, students learn how a strategy provides a broad, future-oriented approach for achieving organisational objectives. They explore how managers select courses of action by considering business conditions, available resources, competition and changing circumstances. The topic also helps distinguish strategy from related planning elements such as policies, procedures, methods, rules, programmes and budgets, showing how each supports systematic decision-making and coordinated action.
Expert · Level 1 · 25 questions
Practice questions
01 A company sets a target to increase market share in three years and makes premium service and long warranty the main direction against cheap imports. Which plan does this main direction show?
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Answer and explanation
Correct answer: B. Strategy
Explanation: Long warranty and premium service are competitive directions so this is strategy. In exams distinguish target from competitive route.
02 A food brand finds that urban youth are buying healthy snacks and shifts focus from fried products to protein based snacks. Which type of plan is this?
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Answer and explanation
Correct answer: A. Strategy
Explanation: Changing product direction based on customer trend is strategy. In exams treat market trend response as strategy.
04 A bank combines its strong digital technology with rising online needs of rural customers and chooses mobile loan service direction. This uses which analysis?
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Answer and explanation
Correct answer: A. Match of internal strength and external opportunity
Explanation: Digital technology is internal strength and rural online need is external opportunity. In exams connect strength opportunity fit with strategy.
05 A company sets a target to increase sales by 20 percent next year and adopts a local seller network in small towns to achieve it. What is the local seller network?
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Answer and explanation
Correct answer: C. Strategy
Explanation: Local seller network is the broad direction to achieve the target. In exams measurable target is objective and route is strategy.
06 A hotel makes fast check in private workspace and early breakfast its main service direction for business travellers. Which strategy does this show?
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Answer and explanation
Correct answer: A. Focused service strategy
Explanation: Creating service for a specific customer group is focus strategy. In exams attention on a narrow segment indicates focus strategy.
07 If a company only writes earning more profit and then chooses the direction of reducing price then earning more profit and reducing price direction are respectively what?
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Answer and explanation
Correct answer: B. Objective and Strategy
Explanation: Earning profit is the target and reducing price is competitive direction. In exams keep what to achieve and how to compete separate.
08 An electronics manufacturer treats weak service network as a major weakness and builds 24 hour service centres to compete with rivals. This relates to what?
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Answer and explanation
Correct answer: A. Weakness based strategic improvement
Explanation: Changing competitive direction after identifying weakness is strategy. In exams understand weakness response as strategy.
10 A pharmaceutical company enters the new area of diabetes monitoring devices after seeing rise in lifestyle diseases. Which strategy does this indicate?
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Answer and explanation
Correct answer: B. Diversification strategy
Explanation: Entering a new product area can be diversification. In exams connect new product area with diversification.
14 An education platform creates intensive courses only for repeat competitive exam students instead of targeting all students. This is an example of which strategy?
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Answer and explanation
Correct answer: A. Focus strategy
Explanation: Focusing on a very specific customer group is focus strategy. In exams identify narrow market segment.
15 While making strategy change in government policy can be seen as what?
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Answer and explanation
Correct answer: B. External opportunity or threat
Explanation: Government change is part of external environment and may become opportunity or threat. In exams treat regulatory change as strategy input.
16 A company adopts refill station model due to environmental concerns and chooses the direction of reducing plastic packaging. This relates to which plan?
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Answer and explanation
Correct answer: A. Strategy
Explanation: Changing business model in response to environmental concern is strategy. In exams understand sustainability response as strategy.
19 A toy company makes non toxic certified toys its main market direction after safety concerns increase. This is an example of which strategic response?
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Answer and explanation
Correct answer: A. Customer concern based strategy
Explanation: Changing product direction according to customer safety concern is strategy. In exams identify concern based positioning as strategy.
21 A company plans to add smart sensors to an existing product and sell it to the same industrial customer group. This is most related to which strategy?
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Answer and explanation
Correct answer: A. Product development strategy
Explanation: Improving product for an existing market is product development. In exams identify improved product for existing market.
23 An insurance company makes transparent claim tracking and simple language policy summary its market direction to reduce customer distrust. What is this?
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Answer and explanation
Correct answer: A. Strategy
Explanation: Making market direction in response to customer trust problem is strategy. In exams treat trust building direction as strategy.
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