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In this Class 12 Business Studies topic from the chapter Planning, students learn how a strategy provides a broad, future-oriented approach for achieving organisational objectives. They explore how managers select courses of action by considering business conditions, available resources, competition and changing circumstances. The topic also helps distinguish strategy from related planning elements such as policies, procedures, methods, rules, programmes and budgets, showing how each supports systematic decision-making and coordinated action.
Hard · Level 2 · 25 questions
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Its understanding of the market is incomplete
Its strategy is fully comprehensive
Its resources are unlimited
Its procedures are automatically perfect
Hard · Level 2View options
A general guideline to ensure fair and consistent handling of customer complaints
A plan to enter the premium market by launching a new product line
A long-term plan to expand into foreign markets
A plan to stand out from competitors through a different service model
Hard · Level 2View options
Because an external legal change is shaping the company’s product and market-entry direction
Because it is a routine decision about employees’ daily attendance
Because it is a general guideline for handling customer complaints
Because it is a step-by-step procedure for approving invoices
Hard · Level 2View options
Matching the company’s design strength with an opportunity in the premium furniture market
Choosing a new colour for the office walls
Giving each employee a pen for daily use
Filing completed receipts at the end of the day
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Offering content in local languages and using an app that consumes little data
Changing the office’s daily attendance register
Choosing a new design for the office reception area
Changing the order in which paper receipts are stapled
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Review the strategy and make necessary changes
Continue using the strategy without checking whether it still works
Remove all the company’s objectives
Hide the budget from the employees responsible for implementation
Hard · Level 2View options
The company chooses a premium-service strategy but does not provide staff training or build the required service systems
The company studies competitors before choosing its market approach
The company identifies a target customer segment
The company identifies an opportunity in the market
Hard · Level 2View options
The direction of the company’s revenue model
The procedure for controlling entry through the office gate
The method employees use to count cash at the end of a shift
The sequence used to number invoices
Hard · Level 2View options
Which customer segment offers the strongest long-term growth opportunity?
Which pen should be used to sign a form?
On which shelf should a file be placed?
Which chair should be used in the meeting room?
Hard · Level 2View options
Strategy is overall market direction and method is specific task technique
Strategy is technique and method is expansion direction
Strategy is prohibition and method is policy
Strategy is sequence and method is target
Hard · Level 2View options
A capability gap
A gap in the attendance register
A gap in office decoration
A gap in receipt filing
Hard · Level 2View options
Market positioning
The sequence for processing customer payments
The routine for cleaning production machines
A rule prohibiting entry to a restricted area
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Studying changes in consumer income and the possibility of new competitors entering the market
Cleaning the stockroom
Scheduling employees’ tea breaks
Choosing the paper size for receipts
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The value proposition
The rule for entering the market
The operating procedure
The budget amount
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When it supports a broader plan for capacity and market demand
When it concerns attendance for just one day and has no broader purpose
When it is taken without any organisational objective
When it is only a rule for entering the workplace
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Considering goals, resources, market conditions, threats and a coordinated course of action together
Writing down only a form number
Closing only the workplace gate
Pressing only a machine’s switch
Hard · Level 2View options
The strategy may not fit the company’s resources or customers
The company is guaranteed perfect alignment
The company is guaranteed to succeed
The company’s rules automatically become clearer
Hard · Level 2View options
Entering a new market segment; processing today’s pending invoices
Processing today’s pending invoices; entering a new market segment
Filling out a form; choosing a machine technique
Setting an entry rule; printing a receipt
Hard · Level 2View options
A mismatch between the company’s market positioning and the value it delivers
An excessively strict workplace rule
An overly short operating procedure
Commas appearing in the budget
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Serving a rural market through local distributors and an app designed to use little data
Keeping a pen in the office
Cleaning one chair
Closing a register
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Assess the risks and make a decision with suitable safeguards
Ignore the threat
Hide the company’s resources
Stop all procedures
Hard · Level 2View options
Clear objectives, analysis of the environment, a fit with available resources and effective implementation
Slogans alone
Office decoration alone
Keeping plans hidden without taking action
Hard · Level 2View options
Achieve a 25% market share within three years
Choose a premium distribution channel
Select a foreign business partner
Shift to a different customer segment
Hard · Level 2View options
Business model: creating value and generating revenue
Organizational structure and reporting relationships
Daily operating schedules
Financial record-keeping procedures
Hard · Level 2View options
Internal strength (strong research team)
External opportunity
Internal weakness
External threat
Question 1HardLevel 2
A company formulates its strategy by looking only at competitors’ prices and ignoring customer preferences. What is the most likely weakness?
Correct answer: A
The correct answer is A. Competitors’ prices provide only part of the market picture. Without understanding what customers value and prefer, the company may choose a strategy that does not meet their needs.
Which option describes a policy rather than a strategy?
Correct answer: A
The correct answer is A. A policy provides a general guideline for making consistent decisions, such as how to handle complaints. The other choices describe broad plans for competing or expanding, which are strategies.
After a new labelling law is introduced, a company changes how it adapts products and when it enters different markets. Why is this a strategic response?
Correct answer: A
The correct answer is A. A new law is an external environmental change. When it influences product decisions and the timing of market entry, the company is adjusting its broad business direction—a strategic response.
Which option most clearly demonstrates strategic fit?
Correct answer: A
The correct answer is A. Strategic fit means aligning what the company is good at—in this case, design—with an opportunity in its external environment, such as demand in a premium furniture market.
A company plans to sell online courses to rural young people. Which decision would best support this strategy?
Correct answer: A
The correct answer is A. Local-language content and low data use address the likely needs of the target customers and make the online courses more accessible to them. The other choices do not support the target market strategy.
A strategy worked well for a long time, but customer behaviour has suddenly changed. What is the most appropriate managerial action?
Correct answer: A
The correct answer is A. A change in customer behaviour can alter the conditions on which a strategy was based. Reviewing the strategy helps managers decide whether it should be adapted to remain suitable.
Which option is an example of a failure to implement a strategy?
Correct answer: A
The correct answer is A. A strategy needs suitable people, systems and actions to put it into practice. Choosing premium service without training staff or building the required systems creates a gap between the plan and its implementation.
A company adopts a digital subscription model to reduce its dependence on one-time sales. Which strategic issue does this decision address?
Correct answer: A
The correct answer is A. Moving from one-time sales toward subscriptions changes how the company earns revenue and seeks more recurring income. That is a broad business-model decision, not a routine administrative procedure.
Which question is most strategic when a company is formulating its strategy?
Correct answer: A
The correct answer is A. Choosing a customer segment for long-term growth concerns the company’s future market direction, which is a strategic decision. The other questions concern routine workplace choices.
Which option gives the correct difference between strategy and method?
Correct answer: A
Direct answer: Option A is correct. A strategy is a broad plan or overall direction used to reach important long-term goals, while a method is the particular way or technique used to perform a task. Start with the idea of scope. Strategy answers questions such as: Where should the organisation compete? Should it expand, enter a new market or protect its present position? Method answers a narrower question: How exactly will a particular activity be done? Option A correctly describes strategy as overall market direction and method as a specific task technique. Option B reverses the meanings, so it is wrong: a technique is closer to a method, while expansion direction is closer to strategy. Option C is wrong because prohibition means a restriction or ban, and policy is a guiding rule; neither pair gives the normal difference between strategy and method. Option D is wrong because sequence means the order of steps, and target means the result or goal to be achieved. A sequence may be part of a method, and a target may guide a strategy, but they are not the definitions of strategy and method. A useful chain is: goal or direction -> strategy -> particular procedure or technique -> method. Memory cue: strategy tells the broad ‘where and why’; method tells the specific ‘how’. The supplied answer and explanation are accurate, so the decision is pass.
A company sees a growth opportunity but lacks the skills needed to pursue it. What gap should its strategy address?
Correct answer: A
The correct answer is A. The company’s current skills do not match the capabilities needed to pursue the opportunity. This is a capability gap, which the company may need to address through training, hiring or another strategic choice.
A company sells the same product in luxury packaging and focuses on premium customers. Which strategic concept does this most clearly illustrate?
Correct answer: A
The correct answer is A. Luxury packaging and a focus on premium customers shape how the product is presented and the kind of place it aims to occupy in those customers’ minds. This is market positioning.
Which option most clearly identifies external factors relevant to a company’s strategy?
Correct answer: A
The correct answer is A. Consumer income trends and new competitors arise outside the company and can affect demand and competition, so they are relevant external factors in strategic analysis.
A strategy identifies its target customers but does not explain what value the product offers them. What is unclear?
Correct answer: A
The correct answer is A. Identifying target customers explains whom the company aims to serve; the value proposition explains the benefit or value it offers those customers. Since that benefit is missing, the value proposition is unclear.
A company uses temporary overtime after a sudden increase in demand. Under which condition could this action be part of its strategy?
Correct answer: A
The correct answer is A. Overtime by itself is a short-term operational response. It can contribute to strategy when it is linked to a broader plan for meeting demand and managing the company’s capacity.
Which option best illustrates the integrated nature of strategy?
Correct answer: A
The correct answer is A. Strategy brings together organisational goals, available resources, relevant market conditions and a course of action. Considering these factors together makes it an integrated plan rather than an isolated task.
A company copies a competitor’s strategy without considering its own strengths or its customers. What is the main risk?
Correct answer: A
The correct answer is A. A strategy that works for one company may not suit another company’s resources, capabilities or customers. Copying without checking this fit can therefore lead to a poor strategic choice.
Which option gives a strategic decision followed by an operational decision, in that order?
Correct answer: A
The correct answer is A. Entering a new market segment sets a broad direction for the business and is strategic. Processing invoices due today is a routine, short-term operational task.
A company chooses premium pricing but does not provide additional value to support it. What strategic weakness does this show?
Correct answer: A
The correct answer is A. Premium pricing signals that customers should receive value that justifies the higher price. If the company does not deliver supporting value, its positioning and customer offer are inconsistent.
Which option best represents a strategic course of action?
Correct answer: A
The correct answer is A. It describes a coordinated, market-specific way to reach rural customers. A strategic course of action sets a broader route towards a business objective, unlike the isolated routine tasks in the other options.
A market opportunity appears attractive, but the associated threat is substantial. What should management do?
Correct answer: A
The correct answer is A. Strategic decisions should consider both opportunities and threats. Assessing the risk helps management decide whether to pursue the opportunity and what safeguards may be needed; ignoring the threat would leave the decision poorly informed.
Which option provides the strongest basis for a strategy to succeed?
Correct answer: A
The correct answer is A. Clear objectives give the strategy direction; environmental analysis informs the choice; resource fit makes the plan feasible; and implementation puts it into practice. Slogans or hidden plans alone cannot achieve these things.
Which option describes an objective rather than a strategy?
Correct answer: A
A 25% market share within three years is a specific, measurable result the business aims to achieve, so it is an objective. The other options describe strategic choices about how or where to compete.
An education company plans to build trust through free content and earn revenue from paid test series. Which strategic issue does this illustrate?
Correct answer: A
The plan combines how the company offers value—free content that helps build trust—with how it earns revenue—paid test series. Together, these describe its business model.
A company decides to focus on innovative products because it has a strong research team. Which SWOT factor is the company using as the basis for its strategy?
Correct answer: A
The correct answer is A, internal strength. A strong research team is a resource within the company, so it is an internal strength. The company is using that strength to support its strategy of developing innovative products.
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