Objectives

Objectives are the desired results of an organisation. In exams connect the words final results with objectives.

The third statement guides decisions so it is policy. In exams distinguish measurable targets from guidance.

Unclear objectives cannot give direction to efforts. In exams connect clear objectives with focused efforts.

It is a measurable target with percentage and time limit. In exams treat a result target like recurrence reduction as objective.

An objective is the result an organisation wants to achieve. In exams identify result based statements as objectives.

An objective is a specific result that an organisation wants to achieve within a stated period. It is often expressed in measurable terms, such as money, percentage, quantity, or time. Here, the company wants to increase net profit from 16 lakh rupees to 22 lakh rupees during the next year. This gives both a clear target and a definite time limit. Therefore, the statement is an example of an objective, and option B is correct. It tells what result the company wants, rather than how employees must carry it out.

A policy gives broad guidance for decision-making, while a procedure describes a series of steps to follow. A method usually explains a particular way of performing work. None of these meanings fits a quantified profit target as directly as objective does. The change from 16 lakh to 22 lakh is measurable, so performance can later be compared with the planned result. The words “next year” provide the time frame. These two features—measurability and a time limit—clearly support option B.

Option C best demonstrates clarity because it identifies exactly what must change, by how much, and by when. Reducing complaint-resolution time from 60 hours to 30 hours gives a measurable target and a four-month deadline, so employees can understand the expected result and managers can later compare actual performance with the objective. Option A is vague, option B names a desirable area but gives no standard or time limit, and option D is also too general to guide action or evaluation. In planning, a clear objective should be specific, measurable, and time-bound rather than merely aspirational.

Objective is a target while rule is a command to be followed. In exams keep result and command separate.

More sales is vague because it has no number or time limit. In exams treat vague targets as weak objectives.

It is a measurable target linked with attendance improvement. In exams connect rate improvement with objective.

Objectives focus efforts by giving clear direction. In exams connect objectives with focused efforts.

The third option states an order of tasks so it is procedure. In exams do not treat sequence as objective.

Objectives give standards against which performance is compared. In exams connect target versus actual with control.

It is a result with time and percentage so it is an objective. In exams identify reduction targets as objectives.

A time limit makes the target clearer and checkable. In exams treat a deadline as a strength of objective.

It is a measurable target linked with one employee's work. In exams call an individual target an individual objective.

Objective states the result and budget may be a numerical resource plan. In exams keep target and amount separate.

A numerical target related to cash flow is a financial objective. In exams identify money related targets as financial objectives.

A meaningful challenge motivates employees to make better efforts. In exams connect achievable challenge with motivation.

It is a measurable target linked with customer experience. In exams understand satisfaction score as customer objective.

The correct answer is B: fair decisions will be taken in customer return cases. A policy is a general statement that guides decisions and behaviour in recurring situations. It does not usually give a numerical result or a fixed deadline; instead, it tells people the principle or direction to follow. Option B is correct because fairness is a guiding principle for deciding customer returns. Option A, adding 1200 members next year, is a measurable objective because it gives a number and a time period. Option C, reducing cost by 6 percent in four months, is also a measurable, time-bound objective. Option D, completing 300 orders by March, is another numerical objective with a deadline. Thus, B gives guidance, while the other three specify targets. Memory cue: policy guides decisions; objective measures results.

Aligned objectives connect departmental efforts. In exams connect aligned objectives with coordination.

The core idea is that an objective is a specific result an organisation wants to achieve within a stated period. Here, the factory identifies a measurable operational result: machine downtime should fall from 14 hours to 6 hours per week within five months. Because the target is precise, measurable, and time-bound, progress can be checked against it.

Option C is correct because this statement describes an objective. A rule gives a required or prohibited conduct, a method explains how to perform an activity, and a programme usually combines activities, procedures, and schedules for a broader plan. The numerical reduction and deadline make this more than a general intention; they define a clear performance target.

The core idea is that an objective states what result should be achieved, usually in a measurable form and sometimes with a deadline. A method, in contrast, explains how a task should be performed. It gives the technique, procedure, or approach used to reach an objective. Keeping these meanings separate helps identify the nature of a planning statement.

Option B is correct because explaining the best technique for cutting cloth describes the way of doing the work, not a desired result. Producing 30,000 units, increasing sales by 13 percent, and adding 400 customers all state measurable outcomes with targets or time limits. Therefore, they are objectives, whereas the cutting technique is a method for achieving a production result.

Unrealistic targets may bring discouragement and failure. In exams understand that objectives should be realistic.