Objectives

It is a measurable target linked with customer value and income. In exams identify value based targets as objectives.

The direct answer is B: service or quality may suffer without balance. A cost-reduction target is useful, but an organisation must not treat low cost as its only success measure. If managers try to cut expenses by 20 percent without fixing any quality standard, they may use cheaper materials, reduce staff, shorten testing, or provide less customer support. These actions can lower product quality or service reliability. Step by step, the reasoning is: first, the organisation chooses a cost objective; second, employees try to meet it; third, without a quality limit, they may sacrifice quality to show savings; finally, dissatisfied customers, returns, complaints, or loss of reputation may result. Option A is wrong because a target does not balance itself automatically; balance requires deliberate planning and monitoring. Option B is correct because it identifies the real risk of an unbalanced objective. Option C is wrong because reducing cost does not automatically end laws or organisational rules. Option D is wrong because an objective is a desired result, whereas a budget is a financial plan showing expected income and expenditure. A good plan uses balanced objectives, such as reducing cost while maintaining a defined quality level. Memory cue: cost, quality, and customer satisfaction must be considered together.

The third statement states broad direction not a target. In exams understand direction as strategy and target as objective.

Becoming popular is vague so a measure is necessary. In exams convert vague aims into measurable objectives.

Reducing discharge time is a measurable service efficiency target. In exams treat time reduction metrics as objectives.

The main objective must be divided into departmental targets. In exams understand cascading objectives.

It is a measurable and time bound conversion rate target. In exams identify rate based targets as objectives.

A good objective should be challenging but achievable. In exams treat unrealistic targets as weak objectives.

Reducing approval time is a measurable process efficiency target. In exams understand approval time target as efficiency objective.

Increasing rural customer sales is a market expansion target. In exams treat customer segment targets as marketing objectives.

A measurable standard allows comparison with actual results. In exams connect target versus actual with control.

It combines environmental saving and cost reduction. In exams connect balanced objectives with sustainable planning.

Individual goals should be linked with higher departmental and organisational goals. In exams remember hierarchy of objectives.

Teacher certification is a measurable target linked with employee development. In exams treat training certification targets as development objectives.

The two targets measure service improvement from different angles. In exams identify complementary objectives.

Only financial target may ignore long term customer interest. In exams consider both financial and non financial objectives.

Reducing number of appeals is a measurable target of service decision quality. In exams understand complaint appeal metrics as objectives.

Objectives should fit the environment. In exams connect market and environment fit with objective setting.

Objective states the target while programme may combine activities to achieve it. In exams keep target and activity set separate.

Reducing failed transactions is a service reliability and efficiency target. In exams treat failure rate target as objective.

Who is responsible should be clear for accountability. In exams consider objectives with responsibility better.

March is a time limit but very good is not measurable. In exams measure is also necessary with time.

Increasing purchase per customer is a sales and customer value target. In exams understand average purchase metrics as objectives.

Objectives of related departments should be aligned. In exams connect interdependent objectives with coordination.

The proportion of returning customers measures customer retention. In exams treat returning customer target as retention objective.