Objectives

It is a measurable target to increase sales from new products. In exams treat new product contribution as innovation objective.

The main objective must be divided into departmental targets. In exams connect organisational objective with departmental objective.

2400 is quantity and 150 days is the time limit. In exams treat quantity plus time plus result as a strong objective.

Reducing bad loan ratio is a financial risk control target. In exams identify ratio reduction as objective.

Becoming very strong is vague so it needs measures. In exams convert vague aims into measurable objectives.

Departmental objectives should match the main objective. In exams solve conflicting objectives through coordination.

Objective states what is to be achieved while procedure states the stepwise order. In exams keep result and sequence separate.

It is a measurable and time bound conversion rate target. In exams treat rate based digital target as objective.

The gap from target shows the need for correction. In exams connect deviation from objective with control.

The third target shows social benefit and clear number. In exams treat community benefit with number as social objective.

The direct answer is option D: unbalanced objectives may harm long-term interests. A business normally has several objectives, such as profit, quality, employee safety, customer satisfaction, and social responsibility. Step by step: the company sets only a 25 percent profit increase; it does not set a safety goal; managers may then ignore safety to reduce cost or raise output; accidents, low morale, legal trouble, and long-term damage may follow. Therefore profit alone is not a complete measure of success. Option A is wrong because objectives do not automatically become balanced. Option B is wrong because rules are still necessary. Option C is wrong because productivity will not always become zero; the statement is exaggerated and unsupported. Option D is correct because balanced objectives protect long-term organisational interests. Exam cue: profit is important, but not the only objective.

The first statement has clear measure and time limit. In exams treat measurable targets as verifiable objectives.

Increasing enquiries from advertising is a marketing result. In exams understand enquiry target as marketing objective.

Objectives motivate employees when they are clear, realistic, and aligned with available resources. If a target is far beyond resources, time, or employee capacity and appears impossible to achieve, employees may see it as pointless and become discouraged. A clear and achievable objective, as in option A, generally increases motivation. Exam tip: Remember that effective objectives should be achievable and realistic, as reflected in SMART goal-setting.

Objectives guide only when they reach concerned people. In exams understand communication of objectives as necessary.

Reducing water use is linked with both environment and resource efficiency. In exams treat resource saving target as objective.

Reducing rework rate is a measurable quality improvement target. In exams identify rework reduction as quality objective.

An objective clarifies the desired result or goal of an organisation—what is to be achieved. A method specifies the technique or way of performing a task—how the work will be done. In option C, the sequence of activities refers to a procedure, not an objective. Exam tip: remember ‘what to achieve’ for an objective and ‘how to do it’ for a method.

Reducing collection period is linked with cash flow improvement. In exams understand collection period target as finance objective.

Priority and balance are needed in conflicting objectives. In exams prioritise conflicting objectives.

The third statement is a set of many activities so it is a programme. In exams do not treat an activity package as objective.

Reducing claim settlement time is a service efficiency target. In exams treat settlement time target as service objective.

The second statement states responsible team quantity and deadline. In exams look for who what and when for accountability.

Increasing learning hours is linked with employee development. In exams understand learning hours as HR development objective.

Without measurement standard result comparison is difficult. In exams treat measurable objective as necessary for control.