The statement says fair price always means the lowest price. What is the correct evaluation?

Correct answer: Wrong because fair price also includes quality and organisational stability

The governing concept is the social objective of providing goods at a fair price, not necessarily at the lowest imaginable price. A fair price should reasonably reflect product quality, safety, reliability, input costs, lawful business expenses, and the organisation’s ability to continue operating. An artificially low price may be unsustainable, reduce quality, or lead to unfair practices. Therefore option B is correct because fairness requires a reasonable balance between consumer value and organisational stability. Option A is too absolute: customers may prefer low prices, but preference alone does not define fairness. Option C wrongly rejects the profit objective, and option D is incorrect because fair pricing is closely connected with social responsibility toward consumers.