Assertion states that ignoring social objective sometimes harms organisational objective also. Reason states that customer trust and public reputation affect business. Choose the correct option.

Correct answer: Both assertion and reason are true and reason is the correct explanation

The governing concept is the interdependence between social and organisational objectives. A business that ignores environmental, consumer, or community responsibilities may face complaints, protests, legal action, boycotts, or negative publicity. These outcomes can reduce customer trust and damage public reputation, which may lower demand, sales, and long-term profitability. Hence the assertion is true: neglecting a social objective can harm an organisational objective. The reason is also true because trust and reputation influence customer choices and the firm’s ability to operate successfully. More importantly, it directly explains the assertion by showing the mechanism through which social neglect becomes an organisational loss. Therefore option A is correct.