An organisation sells essential goods at fair prices during a disaster and customer trust increases. Which balance does this show?

Correct answer: Social objective and long term organisational interest

Direct answer: Option A, social objective and long-term organisational interest. Social objectives mean serving people honestly, safely and fairly, not merely earning money. During a disaster, essential goods are urgently needed, so selling them at a fair price protects consumers from exploitation. This responsible action can increase customer trust; trusted customers are more likely to support the organisation later, strengthening its reputation and long-term survival. Option A is correct because it connects present social responsibility with future organisational benefit. Option B is wrong because the situation does not show only immediate profit maximisation; a fair price may even limit short-term profit. Option C is unrelated: personal objectives concern employees, and leave is an employment matter. Option D is wrong because neither tax evasion nor growth is the described balance. Memory cue: fair treatment today can build trust and strength tomorrow.