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A company makes misleading claims to increase sales and later complaints rise in consumer forum. Which objective will be considered affected first?

Answer and explanation

Correct answer: Social objective

Direct answer: Option A, social objective. Honest information and protection of consumers are responsibilities of an organisation toward society. The reasoning is: the company uses a misleading claim; consumers may be deceived and make an unsuitable purchase; complaints rise in the consumer forum; therefore consumer welfare and trust are harmed. These matters belong first to the social objective. Option A is correct. Option B, personal objective, concerns employee needs such as promotion or satisfaction, which are not involved here. Option C, survival objective, concerns continuing business operations; although complaints may later threaten the business, the immediate objective affected by misleading claims is social responsibility. Option D, internal promotion objective, is not a standard objective described by the situation and has no connection with customer deception. Selling more cannot justify false claims. Memory cue: consumer protection, honest information, fair prices, quality and pollution control signal the social objective.

Related tags

Social-ObjectivesConsumer-InterestEthics

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