Due to which objective does an organisation try not to close even when sales fall?

Correct answer: Survival

Direct answer: Option A is correct. Survival means keeping the organisation alive and operating, especially during difficulty such as falling sales, losses, strong competition or shortage of funds. Step by step: sales decline; revenue and cash may become insufficient; management cuts waste, controls costs, protects essential operations and seeks ways to continue; the immediate objective is not to close. That is survival. Option B, growth, means expansion and a larger scale; it may come later, but it is not the immediate idea in a crisis. Option C, respect, concerns appreciation or reputation and does not itself keep a business open. Option D, promotion, concerns advancement of an employee or promotion of a product, not the organisation’s continued existence. Survival is often the first objective because without remaining in operation, profit or growth cannot be pursued. Memory cue: crisis and “do not close” point to survival.