In which objective does an organisation want more customers and a larger market?

Correct answer: Growth

Direct answer: Option A is correct. Growth is the objective in which an organisation seeks expansion, such as more customers, higher sales, a larger market share, more products, new branches or greater capacity. Step by step: the organisation attracts additional customers; sales and coverage increase; it serves a larger market; therefore its scale and reach grow. Option A directly describes this objective. Option B, job security, concerns keeping employees’ jobs safe and stable. Option C, fair price, is a social or customer-related expectation that goods should not be unfairly priced; it does not mean a larger market. Option D, recognition, concerns appreciation and reputation, either for people or the organisation, not necessarily expansion. More customers and a larger market are classic signs of growth, although growth should be planned responsibly and may support long-term survival and profit.