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If a company wants to avoid losses and keep its business running which objective is it focusing on?

Answer and explanation

Correct answer: Survival

A business must continue operating before it can achieve other aims such as earning profit, serving customers, or supporting employees. Avoiding losses and maintaining operations therefore express the basic management objective called survival. Survival means protecting the organisation from failure and keeping it active in the market.

The situation does not mainly describe a community programme, employee recognition, or pollution control. Those may be important social or personal concerns, but they are not the direct focus here. The immediate concern is to prevent the business from closing because of losses. Therefore the suitable objective is Survival, given in option A.

Related tags

SurvivalBusiness ContinuityObjectives

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