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Which objective may include increasing the market share of an organisation?

Answer and explanation

Correct answer: Growth

Direct answer: Option A is correct. Growth means expansion and development of the organisation. Increasing market share means that the organisation is serving a larger portion of the market than before, often through more sales, customers, products, branches or capacity. Step by step: the organisation sets an expansion target; it attracts more customers or increases sales; its share of the total market rises; this indicates growth. Option B, recognition, refers to reputation or being respected, not necessarily a larger market. Option C, safety, means protection from threats and continued security. Option D, leave, is an employee benefit or absence period and is unrelated to market expansion. A firm may grow while also earning profit, but market-share increase is specifically evidence of growth. Memory cue: bigger market, more customers and wider operations usually indicate growth.

Related tags

GrowthMarket ShareOrganisational Objective

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