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Subjects

Business Studies

Product

In Class 12 Business Studies, this topic explains a product as anything offered to the market to satisfy a need or want, including physical goods and services. Students examine important product decisions in Marketing Management, such as quality, design, features, brand name, packaging, labelling, and customer support. They learn how these elements create value, differentiate an offering, communicate useful information, influence consumer choice, and connect product planning with the broader marketing mix.

Hard · Level 1 · 1 questions

Practice questions

01An entrepreneur identified a customer problem, researched it, made a small prototype, collected feedback, and then improved it. Which entrepreneurial process does this best show?

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Answer and explanation

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