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Subjects

Business Studies

Marketing mix

In Class 12 Business Studies, the topic Marketing Mix explains the coordinated set of decisions a business makes to market a product effectively. As part of Marketing Management, students study the four key elements—product, price, place and promotion—and understand how they work together to meet customer needs, reach the target market and support business objectives. The topic also develops an understanding of choices such as product features, pricing, distribution channels and promotional methods.

Medium · Level 1 · 1 questions

TOPIC PRACTICE

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  1. Price, access, and promotion
  2. Employee holidays
  3. Office colour
  4. The entrepreneur’s dress

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