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If a local cuisine product is to be sold to school students, which marketing angle is most appropriate?

Answer and explanation

Correct answer: Emphasising taste, nutrition and safe ingredients

For school students, a local cuisine product should be marketed by highlighting taste along with nutrition, hygiene, and safe ingredients. This makes the product appealing while meeting the principles of responsible marketing. Promoting only extra oil and spices does not convey a healthy choice, and hiding label or quality details prevents informed consumer decisions. Exam tip: For food products aimed at children, prioritise nutrition, safety, and clear labelling along with taste.

Related tags

Indian CuisineSchool StudentsFood MarketingResponsible MarketingNutritionFood SafetyTraditional Occupations In India Indian CuisineWorkLivelihood And Career

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