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If an online food business has attractive photos but the actual food is different, what trust issue arises?

Answer and explanation

Correct answer: Customer trust falls due to misleading presentation

The direct answer is A: misleading presentation reduces customer trust. In an online food business, photographs and descriptions create an expectation about appearance, portion and product quality. If the delivered food is substantially different, the customer feels that the business did not communicate honestly. The result may be disappointment, complaints, poor reviews, repeat-order loss and damage to the brand. Option A is correct because it identifies the trust problem caused by mismatch between promotion and reality. Option B is wrong because customers are not always happy when the received product differs from what was shown. Option C is wrong because an attractive photograph cannot automatically improve hygiene or food safety; safety depends on preparation and handling. Option D is wrong because misleading images do not make costing or pricing easier and may instead create disputes. A useful cue is: truthful photos and descriptions build trust; exaggerated presentation breaks it.

Related tags

Indian-CuisineOnline-Food-BusinessTruthful-MarketingTrust

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