Changing the menu based on feedback in food service is an example of what?

Correct answer: Customer-centred improvement

The direct answer is A: changing a menu after studying customer feedback is customer-centred improvement. Feedback means information from customers about taste, portion size, price, variety, service, allergies, or convenience. The business can examine this information, identify a genuine need, and make a reasonable menu change, then check whether the change helps. This process keeps the service connected to the people who use it. Option A is correct because it describes improvement based on customer needs rather than guesswork. Option B is wrong: responding to feedback does not mean hiding food; it means improving choices or presentation. Option C is wrong because feedback-based planning should reduce waste and improve use of ingredients, not destroy them. Option D is wrong because the purpose is to improve or adapt service, not stop service. A menu change should still respect nutrition, food safety, cost, culture, and business feasibility; every customer request cannot automatically be accepted. Memory cue: listen, analyse, improve, and review. Decision: pass; A accurately names the concept.