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What is the benefit of keeping a customer complaint book in a food enterprise?

Answer and explanation

Correct answer: Understanding customers' problems and improving service and quality

A customer complaint book records customers’ complaints, suggestions and service-related problems. Reviewing these records helps a food enterprise improve food quality, hygiene, staff behaviour and service. Its purpose is not to hide poor quality. Exam tip: remember complaints as feedback used for improvement.

Related tags

Food EnterpriseCustomer ComplaintsService QualityCustomer FeedbackHome ScienceTraditional Occupations In India Indian CuisineWorkLivelihood And CareerWork Livelihood And Career

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